The Plan
Mission: sell!
Sell NakedPak meals. As many as possible.
Pre-orders, paid pilots, bulk orders - real money changing hands. That's the goal. Partnerships are a means, not the mission.
Every sale tells us something we can't learn any other way: who wants this, how much they'll pay, which channel works, what the pitch sounds like.
One rule: no free products. If someone won't pay yet, we want to know exactly why - that's the data we're here to collect.
Beyond that - go wild.
Sunday 9AMWeekly kickoff
Thursday 4PMWeekly debrief
All contactsGo in the CRM
Week 7Live handoff
A
Ari Langer
Outdoor
P1
Focus
- Outdoor orgs - bulk purchase & pilots
- Non-profits - member discount + 2% donation from member sales back to org
- Outdoor media - commission fee & discount
- Outdoor micro-influencers - partnerships
- Brand partnerships - kitchen equipment, RV, camping gear, etc.
1 Week Outcomes
- Full plan: business model per category (what's the offer)
- CRM populated with targets across all categories
- Outreach templates ready per category
- First outreach sent
T
Tyler Aquilino
New Channels
P2
Focus
- Finding alternative potential market segments
- Validating the most immediate segments and users
1 Week Outcomes
- Validation strategy per segment (how to test, what success looks like)
- CRM built with targets, outreach begins
G
Gabrielle Mero
Social + Brand
P3
Focus
- Building NakedPak's social media DNA and brand voice
- Running social media (Instagram, TikTok + LinkedIn)
- Micro-influencer partnerships
- New brand pop-ups and showcasing - specialty retailers and CPG showcase venues that put new products in front of early adopters
1 Week Outcomes
- Brand DNA + voice strategy document
- Social content GANTT (what, when, who)
- Influencer + showcase outreach strategy
- First use of existing assets (Adeena's post, etc.)